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Phia now available in The Be Good Boutique

Why do we love Phia? Why do we sell Phia to our clients and customers?

For the past six years, Phia’s founder has researched the energy of essential oils. Based on this work, it was discovered that this energy is visible, vibrant and long-lasting. In contrast, synthetic ingredients commonly used in commercial products were found to be faint or lifeless. Natural energies impact the way we feel, the way we think and how we live.

At Phia, they harness energies created by sun, soil and water, found in fields, forests and oceans from the far corners of the world. Products are created with your well-being in mind, deliberately void of synthetic substances that deflate or destroy the vibrant energy of natural essences.

At Phia, they believe that these vibrant ingredients deserve perfect proportions. In art and science, Phi is the divine proportion. This mysterious form of numeric perfection shapes our world and fulfills our senses. From Egypt’s inspiring pyramids to Da Vinci’s majestic masterpieces to the soothing sound of the violin, Phi empowers creation.

Phi (Φ), the world’s most perfect number (1.618), is evident in beauty, nature, art, music, architecture, and even the human anatomy. Phia products apply the time tested pattern of Phi to achieve the divine.

At Phia Lab they want you to be a force. They believe their products can make that happen but they recognize that one force does not fit all. To meet your needs and interests, they developed a proprietary Energy Spectrum to classify essential oils of plants, flowers and herbs according to their energy content.

Adventure

Balance

Confidence

Grounding

Focus

Imagination

Based on the study of hundreds of oils, the Spectrum contains six energy categories: Adventure, Focus, Balance, Imagination and Confidence. We carefully blend within an energy category using the mathematical formulations of Phi to create unique bouquets with strength and purpose.

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    THINK OUTSIDE THE BOX: HAIRSTYLING IS ART!

    BEING AN ARTIST IS ABOUT CRAFTING YOUR CREATIVE INSPIRATION INTO MATERIAL, AND THIS IS WHAT A HAIRSTYLIST SHOULD DO
    FRESH FROM WINNING THE PRESTIGIOUS 2015 BEST AVANT GARDE AIPP AWARD FOR HIS FASCINATING CREATIVITY, DAVINES ARTISTIC DIRECTOR, ANGELO SEMINARA, TELLS US MORE ABOUT HIS ARTISTIC DEVOTION TO THE HAIRSTYLING PROFESSION.
    Angelo, what does inspire you most?
    “Inspiration can come from so many different places, but the essence of the natural world is surely what inspires me most. Mother Nature surrounds us and permeates every aspect of our life with boundless beauty that will never stop to fill with wonder the eyes of those who want to see it. I am indeed very curious and I think that inspiration is basically all about curiosity and passion for what you do: if you don’t have that hunger for knowledge, then you are just missing so many chances of discovering and inventing something new, both in hairstyling and in life.”
    Think outside the box news 22/3BackNext

    Where does creativity meet hairstyling?
    “I think that creativity is a recipe made of many different ingredients: inspiration sources, individual sensitivity and, last but not least, the love and dedication to your profession, hairstyling in my case.
    One of my objectives in hairstyling is to step outside the box, to create something that seems impossible and unexpected, that pleases my eyes, mind and soul, but nevertheless my philosophy is always to make a woman look beautiful and modern. Originality often means eclecticism, a mix of elements coming from different forms of art, that’s why to work with hair I also search for inspiration from other fields that are not necessarily the hairdressing one, such as fashion industry, photography, architecture, design and contemporary art. I like to collect, combine and experiment, translating all the ideas and re-elaborating all influences in various ways: besides my salon work, my creative collection productions and magazine shooting works, I design hair for art curators for fashion exhibitions.
    I love hairdressing and if you love something in life you automatically become loyal and truthful to it. Hairdressing is my passion, through good and bad times and I always stick with it. Every day I look forward to my job. I definitely believe creative hairdressing is an art form in itself, a vital visual force to complement other arts.”

    If we ask you to tell us the name of a hairstylist who represented a turning point for your career…
    “The first name that comes into my mind is for sure that of Trevor Sorbie, a real hairdressing icon, who has inspired the whole sector at a worldwide level, becoming a mentor for many of today’s top hairdressers, thanks to his ability of always combining perfectly the highest quality standards with the most excellent hairdressing. Working with him for 15 years was a very meaningful and enriching life experience, he became like a father to me and I feel very grateful for what he gave me from both a professional and a human point of view.”

    What is new, in your opinion, in the latest hairstyling trends?
    “While rushing through the professional day by day routine, a hairdresser, like all the other artisans, sometimes runs the risk of forgetting to focus on some basic aspects of his craft, missing some great chances of adding value to his work.
    I think that this is the moment to rediscover the creative potential of blow-drying that, in my opinion, is precious like an accessory to be worn, the final expert touch that enhances the beauty of a style. I’m working with Davines on something new, an homage to this special craft, to give it back its artistic dignity. I perceive the blow-drying as an art, and I want to invite all the hairdressers to realize their own masterpiece with hair. You’ll discover soon what I am talking about, I hope that you’ll enjoy it and that you’ll have fun!”
    Follow us on Davines Official Facebook fan page to discover what’s new… coming soon!

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