x
Davines’ New MINU Line, Collaboration with Presidia Project

Slow & Steady
Davines is making major changes this year. It has updated all nine of its Essential Haircare families—they’re produced using energy from renewable sources with Zero Impact packaging and a reduced use of plastic. MINU is a new addition to those families, and it preserves color with its shampoo, conditioner, hair mask and hair serum.

Additionally, Davines is collaborating with the non-profit Slow Food Foundation for Biodiversity by joining the Presidia Project; the non-profit builds bridges between ecology, gastronomy, ethics and good food and supports 10,000 small producers that grow plants typical of specific places.

Each family of the Essential Haircare line contains a single active ingredient from a Slow Food Presidium and features the story, face and name of the farmer who grew it. The goal is to kick-start smaller economies and prevent extinction of local artisan traditions.

Article and more found at: http://www.modernsalon.com/news/davines-new-minu-line-collaboration-presidia-project

Leave a reply